November 15, 2008
The Backbone of Online Sales - Email Marketing
Email marketing is probably the most vital component of the majority of extremely successful online businesses. I’m not talking about spam, or unsolicited bulk email - that is obviously a definite no-no for any ethical marketer with an ounce of integrity. No, I’m talking about emails that are sent to a list of people who have opted in to receive your information.This could be a list you’ve built by offering incentives. It might be a list of your previous customers. It could be a list of people who have signed up because they like you and theyc want to hear what you have to say. But the point is, they have signed up to receive information from you for some reason or another.Building a list is absolutely crucial, because it increases the lifetime value of the customer. Studies have shown that most people don’t buy a product the first time they see an ad for it. It may take several times of being exposed to a particular product for a person to finally make the decision to buy it.If you don’t build a list of prospects, then you could be losing out on hundreds, or even […]
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