Many internet marketers have deduced that email marketing face the worst crisis since its discovery. They ground this conclusion on the massive increase of unsolicited emails known better as SPAM. Recent Research has proved that the clicks of every email campaign have been reduced to the lowest point. Before few years email campaigns were very productive with click percentage of 15%-25%. Unfortunately this ratio has dropped to 2% today.
Since every internet user receives a huge amount of spam email messages, the time for distinguishing the legal opt-in subscriptions messages from spam has increased considerably. Therefore it0s highly possible for the user to erase the genuine messages with the spam messages.
Although these facts are true, the 0Death of email marketing0 as some internet marketers call it, will not happen. Solid proofs for that are the many corporations, small businesses, and home business entrepreneurs running successful and profitable email campaigns.
All these successful email marketing campaigns do have something in common, some specific principals that any online business entrepreneurs should incorporate into their marketing plans.
1. Personalization. Research has proven that when Personalization is used the click through rate of the email increases dramatically. The friendly tone is the key to build rapport […]

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