A recent survey conducted by MarketingSherpa shows that over 2400 in-house marketers as well as over 700 agency executives revealed that search engine optimization (SEO) is the second strongest tactic for generating ROI, just behind in-house email marketing.
An interesting disparity appears, however, when one looks at the numbers closely. According to the report, “Forty-three percent of “Big Spenders,” those who typically spend at least $25,000 per month on search marketing, are planning 11 percent increases in SEO spend for 2008, but only 35 percent of all marketers surveyed plan to.”
This could mean that a majority of small businesses are interested in getting SEO results, but are intimidated by its upfront cost, risk factors and gradual results. In addition, a large percentage of these companies are still struggling to assess ROI due to lack of analytics data, or know-how on analytics implementation.
By now, most marketers and business owners understand the value of SEO - but only a small percentage of them are willing to apply the time, resources and budgets necessary for a successful campaign. For those that seek professional assistance, things can get even more complicated if they don’t align themselves with the right SEO firm.
So the question […]

Full Article At: KnowHow-Now.com Articles

Bookmark to: