Building a downline without content is like rowing a rowboat without oars. It can be done. But boy, is it slow. But when you have lots of interesting and relevant content your oars become bigger and bigger. And so does your downline.These days people are not so anxious to join an opportunity. They want to be romanced first. They want the opportunity to check you out.Most prospects are looking for leadership. Training. Someone who can, and will, help them. And truth be known, they also expect to be entertained at the same time. If you can’t entertain them, you lose.Good quality content will help you with lead generation, branding yourself as someone in the know, following up and relationship building.These things are all essential to building a network marketing organization. And this article will cover three ways you can use content to do all the above.1. Lead Generation by Writing and Submitting ArticlesWriting and submitting articles is an excellent way to brand yourself as knowledgeable in your field. Done correctly, article marketing can also help with search engine rankings and be used to get people to take action. Opting into your newsletter for example.I run two article directories. One that […]

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