When a webmaster sets out to market his or her website there are things that are commonly mistaken as good, but really end up hurting in the long run. Taking note of trials and errors is how many webmasters have learned to market a service or product appropriately. Listed below are three ways that have proven to be successful in internet marketing history.
Email Marketing
It would seem like a good idea to buy a list of active email addresses, and then send those email addresses your advertisements. It seems like a good idea- but only at first. The majority of the recipients aren’t always opt-in, meaning they had their email address taken online at one point or another to get put down in a list for spam.
The message that you send while marketing to those who haven’t subscribed (in a legit manner) to one of your newsletters is that you’re a website entity that doesn’t care about privacy. If a website doesn’t care about the privacy of its users, how can it be trusted?
To counteract this effect (and bad reputation), make sure that a privacy statement is clearly defined when a newsletter signup form is present. The basic privacy statement claims […]

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