February 15, 2008

Tracking Your Emails & Improving Your Click Through Rates

Click throughs are the point of the email marketing campaign right. The first step to getting a click thru is to get the email opened. Setting up your email correctly can get the email opened more quickly and thoroughly read. Getting emails opened and read will establish a trust level with your readers that will prompt them to click on the ads and links in your emails. Hence they will be lead from your email to your website and hopefully to the sale.
Online publishing is much like traditional publishing in one aspect, headlines are important. they need to be short, and catchy and this includes the very first headline that your readers will see your subject line. Make it relevant, make it catchy and make it lead the reader to open that email. There are some words that you do not want to use in your subject line they include FREE, GUARANTEED, Make Money Fast, and Limited Offer, not only will they turn off the reader but they are also trigger words for the spam filters and more likely your reader won0t open it because they will never see it.
Next consider the from field, if you are well-known person, trusted […]

Full Article At: KnowHow-Now.com Articles

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