Many of you will shake your heads when reading the title of this article. After all, you are in the restaurant business not in the email marketing business, right?However, let me tell you something that may shock you: you are in the sales business. If you don’t sell your food and beverages, nothing else counts, so you need to apply the same marketing and sales techniques that the rest of commercial businesses use.Email marketing is one of the most effective communication and promotion vehicles on the Internet. 90% of Internet users and 56% of all Americans use email on a regular basis (source: E-marketeer. August 2006). Restaurants can benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships with your clients. Restaurant email marketing is perhaps one of the lowest cost marketing vehicles available to the restaurant industry to book tables and to build customer relationships. High quality email campaigns can deliver effective messages that drive action - and clients to your restaurant.Email marketing can be a tricky proposition. People hate email spam, and often they delete email messages that they don’t think are useful or interesting to them. For your email campaigns to be truly effective, […]

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