• Offering how-to information on a variety of topics that the modern marketer needs to know, this encyclopedic reference features eight minibooks that cover building an online presence, e-mail marketing, blogging and podcasting, social media marketing, online advertising and pay-per-click, mobile marketing, search engine optimization, and Web analytics
• The team of authors taps into its vast experiences in marketing to share how-to information on accomplishing key Web marketing tasks
• Expands on the bestselling Web Marketing For Dummies by providing a complete reference on all aspects of Web marketing, as well as real-world advice

Author: John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
Paperback:  768 pages
Company: For Dummies  (2009-03-23)
ISBN: 0470413980
List Price: $34.99
Amazon Price: $23.09

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