September 23, 2007
Your Online Email Marketing Campaign Is Not Spam
Earlier this year, internet security provider Tumbleweed Communications issued a press release stating among other things, “The spam problem will continue to grow and be increasingly profit-driven. Spammers will continue to exploit new ways to circumvent spam filters, such as using video and audio files to avoid detection.”Spam has affected everything from mobile phones to web search engines but nothing compares to the damage it has done to online email marketing. It’s tough enough getting people to open your email considering they are bombarded constantly with some form of advertising online or off .But spam has created such a stigma, that many people view nearly any advertisement in their email box as spam.You can’t blame them but you still have to do business online and marketing by email is a powerful tool that should be a major part of your internet business. Therefore you need to structure your email marketing campaign so as to avoid any accusations of spamming but still be able to advertise your product or service to potential customers. Here are some tips to help you accomplish this:1. What’s it worth.When you offer something of value in your email marketing campaign such as a well written article […]
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